Every entrepreneur hopes their startup will get off to a great and sustainable start. It rarely happens that way, but when it does, you have to rush to catch that lightning in a bottle. Early success and rapid growth are great, but every experienced businessperson knows that overnight success can just as easily become an overnight mess. Success is all rainbows and sunshine until the demand far exceeds your ability to supply.
Many companies have been on the verge of becoming something extraordinary and were then crushed by the weight of their own rapid success. With the right resources and strategy, you can facilitate your company’s growth and create lasting success. In this article, we’ll tell you about some resources you can use to help manage your fast-growing company.
Customer Relationship Management (CRM) Software
When your company is growing, you can expect a major influx of new customers. However, you can’t allow your current customers to get lost in the shuffle. After all, they’re the reason for your company’s early success.
CRM software is one of the most essential enterprise software applications. CRM enables you to build a customer database you can use from various other enterprise applications through CRM integration. You can use this software to build targeted marketing campaigns, offer coupons to loyal customers for their favorite products, and much more.
Variable Data Printing (VDP)
In the previous section, you learned how CRM provides customer data and insights you can use to enhance the customer experience. Well, variable data printing uses CRM to add variable elements to marketing campaigns that already have a set template.
Let’s say you were sending out brochures as part of a direct mailing marketing campaign. Your brochures would fit a template to give your marketing campaign a consistent feel, but variable data printing software would incorporate variable fields like customer data, variable images, and more.
Electronic Contract Management Software
Residential contractors are constantly on the go, from construction site to construction site, meeting to meeting, placing bids on new opportunities while keeping an eye on ongoing projects. They need a powerful tool that enables them to manage their contracts, bidding, and other key operations on the go.
Contractor Accelerator is like a virtual personal assistant for contractors. It enables them to create custom drawings, bid on contracts, and much more from the convenience of a mobile app. To learn more about how Contractor Accelerator can help take your business to the next level, visit their website at contractoraccelerator.com.
Configure Price Quote (CPQ) Software
Product customization is one of the most popular trends in the manufacturing industry. The leading manufacturers provide their customers with products that fit their unique needs and design specs. CPQ software enables them to streamline the process, automating the configuration, pricing, and quote delivery for custom product manufacturing orders.
Fractional Chief Financial Officer (CFO)
Managing the finances of a quickly-growing business is no small task. If you’re not a financial expert, it’s better to hire one and even better to outsource your accounting needs to a fractional CFO. If you hire an accountant to work for you full-time, you have to pay them an annual salary or pay them handsomely for their time. With a fractional CFO, you only pay them for the services they provide. Indeed, the best way to manage your finances is to let an expert do it for you.
It’s exciting to watch your business grow quickly, but it also means you have to put your foot on the gas to keep up with the high volume of orders coming your way. The good news is that with the right software solutions and business strategy, you can facilitate your startup’s continuing growth and promote the conversion of every potential customer into a loyal customer. Your company is off to a fiery start, and with the right resources and strategy, your business will continue to spread like wildfire.
